The blog
Field notes.
Short essays on small-business websites, search, and what we have learned building in Bristol.
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What a small-business website should actually do in 2026
Most small-business sites are still built to exist. Five things a site has to actually do in 2026 to earn its keep.
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How Bristol businesses get found now (and what changed)
The path a customer takes to your door used to be ten blue links. Now it is a layered mix, and it changes how a site should be built.
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Why most restaurant websites lose customers before the first click
A Bristol restaurant is competing on a phone screen at 6:47pm on a Friday. Six common ways a site loses the customer, and the simple fixes.
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